This week I’ve got an interview with Monsanto Public Affairs Manager, Mica DeLong. Mica and I talked about their Future Ag Journalist Fellowship and what they thought of having students blog the Commodity Classic on AgWired.

In the interview Mica says for example, “We learned a lot about blogging. We didn’t really realize the power of it. And when we got back to the office, myself and my colleague, and we realized how many people did actually read Margy and Mary’s blogs and just found it fascinating to see the show through their eyes, we realized what a quick connection it can deliver back home. And what a different kind of connection, rather than just reading an article or hearing a broadcast, that the blogging was really personal.” Mica says that this experience will be helpful to Monsanto as they look at how they deliver their message to their customers in the future.

You can listen to this week’s program here: ZimmCast 63 (13 min MP3)

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