If I hadn’t been having so much sinus trouble this winter I would have passed this by but somehow the idea of hot peppers and a sinus spray just grabbed my attention. I would be seriously afraid to try Sinusbuster. Sometimes you wonder what’s worse, the cure or the disease.

When “Sinus Buster” hot pepper nasal spray was first introduced to Canadian consumers in mid 2005, it became an instant hit. Within 6 months, Sinus Buster went from retail obscurity to being featured on the shelves of more than 300 stores throughout Canada. SiCap Industries, the company that manufactures Sinus Buster claims their unique product is well on its way to becoming the number one sinus & headache product in Canada.

Here’s the part that I thought was most interesting though.

SiCap also credits a combination of major media exposure and radio commercials running on Sirius Satellite for the incredible growth of Sinus Buster throughout North America. “We got featured in “First” magazine for women, and then we started running the Sirius radio spots. We got immediate results here in the states, but as soon as Canada began allowing airplay of the Stern 100 channel on Sirius, we saw a huge spike in Canadian sales. There’s no doubt Canadians are listening to Howard Stern and Sirius in large numbers. Our Canadian distributor gets calls everyday from new retailers who heard about Sinus Buster on Sirius,” Perry adds.

You can watch their first tv commercial here.