Here’s a special ZimmCast for you from Broadhead+Co. After a meeting with Dean Broadhead and his staff I interviewed him about his agency and why he’s positioning it as “focused on the business and life of rural America.” The agency is almost 5 years old now. Dean also talks about strategies he believes work to reach rural America and the agricultural audience. He still believes advertising is important and is very open to new media options.

You can listen to this special ZimmCast here: (13:21 MP3 File)

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