This is a big head table. Kind of hard to get into one shot. You’ll have to listen to the audio to hear their introduction by Joe Schuele, NCBA. This is the Cattle Industry Convention Media Forum just prior to our reception this evening. The event was sponsored by Merial.

The event provides an opportunity for the media to ask questions of the leaders from both NCBA and the Cattlemen’s Beef Board. A lot of the questions were about the coalition of groups coming together to provide input and recommendations on the Beef Checkoff. It’s still too early in that process to know what they’ll come up with but it’s clear that NCBA is taking a lead role in the effort.

You can hear the whole press conference here. It’s about 25 minutes long. I edited it down at least some. We had the lights go out in the room 3 times which was a little odd. Anyway, here it is: Cattle Industry Convention Media Forum (12MB MP3 File)