The Missouri Beef Industry Council’s weekly MBIC Report this week is with Missouri Beef Council board member John Kleiboeker of California, MO. John talks about the beef industry’s nutrition advertising campaign that will soon be appearing in magazines like Parents, Good Housekeeping, Bon Appetit, Weight Watchers, Shape and Men’s Health.

You can listen to this week’s MBIC Report here:

The MBIC Report is an AgWired podcast which you can subscribe to using the link you’ll find on our “Blogs & Podcasts” page or on the MBIC website.