As a Business Wire subscriber I just received my quarterly regional e-newsletter. Interestingly, it’s all about blogging and a conference they held in Denver on this subject. On the panel were people from a newspaper, an independent writer, a public relations agency and a news aggregator software company.

It looks like the newspaper people have some concerns about blogging, especially having one of their reporters doing it. As this lady put it “readers will see where a journalist got their opinions in the story.” Yep, that’s a hazard with reporting on a blog and one I think people want to see. We all know journalists have opinions and I think they show in the way a reporter writes anyway.

The public relations guy said that the rules are different now. That’s so true. He also made a point that blogs are a separate function of public relations as opposed to replacing public relations. The news aggregator guy says that PR people should be watching the blogs. I think they should not only watch them but make sure they send their materials to them! The independent writer says that “now all of us are media.” She gets it!