In most big time stadiums you’ll find the “suites” where you’ve got your own little room to watch the game with your friends and clients. It’s the same here at the Coliseum at World Dairy Expo.
In this case companies like Charleston Orwig have serious meetings taking place with their clients. In case you can’t tell, these folks are having too much fun at this early meeting. I think it had to do with the photographer interrupting things.