I know I’m not your average consumer and this information is about those folks. I see a package of pork I want and I just grab it! Not too much thinking goes into my decisions.

DES MOINES, Iowa (July 2005) – In an effort to help retailers merchandise and move more fresh and processed pork, the National Pork Board is determined to find out one thing: What motivates consumers to purchase pork? The Point of Decision 2 (POD2) research conducted by the National Pork Board recently was geared to find out just that, and much more.

A major finding from the POD2 research is that consumers spend 1.4 minutes on average making a pork purchase. Pork purchases were primarily determined by cut of meat and cooking method. Seventy-nine percent of consumers purchasing pork inspected multiple packages and 77 percent spent time reading package information.

For more information contact Cindy Cunningham.