It’s not an ag account but they’re an “ag” agency and this is big news for them. So that’s why it’s worth noting. Diversification is good.

NORDYNE Hires Osborn & Barr Communications for Marketing Approach

ST. LOUIS, MO – June 16, 2005 – NORDYNE, manufacturer of residential central heating and cooling systems has selected Osborn & Barr Communications to develop and execute multistep channel communications strategies. NORDYNE uses a multi-step distribution process to sell and market to homeowners with some of the most well-known, consumer-recognized brand names, including Maytag, Frigidaire and Westinghouse. Osborn & Barr is charged with developing and executing a multibrand strategy of integrated communications directed to the distributors and dealers of NORDYNE’s products.

For more information contact Tammy Donelson.