At least that’s what an article in the Wall Street Journal seems to say. I don’t have a subscription to the Wall Street Journal but maybe you do and then you can read the full article mentioned in Steve Broback’s post over at Blog Business Summit. Steve says:
According to the Wall Street Journal special report How Old Media Can Survive In a New World, Blogs are prominent among technologies threatening to “push the traditional newspaper, television, radio, music and advertising industries into the dustbin of history.”
A user poll on the site indicates that readers say newspapers (by far) should have the most to fear.
Many reports of late have covered the crisis facing newsapapers, and this article does too. In addition, the WSJ details the challenges facing the TV networks.
* The nightly broadcasts on the big three networks have had a 28.4% decline in total viewers since 1991. In 1978, the three original broadcast networks captured about 90% of the prime-time audience. Today, it’s less than 50%. The Journal credits this to cable and the advent of online news sources, blogs and email alerts.
Steve also has some other excerpts available on his post that specifically mention some of the advantages of a blog over traditional media.
He hasn’t mentioned when the next Blog Business Summit will be but I’m looking forward to attending if possible.