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Advertisers Are Looking At Blogs

Chuck Zimmerman

An interesting story on Reuters was brought to my attention that shows how much attention blogs are getting from advertisers who understand the niche audience they serve. It says that “as many as 64 percent of marketers are interested in advertising on blogs, according to a Forrester Research study, though their investment would still be a fraction of the $14.7 billion expected to be spent on Internet ads this year. Another 57 percent are looking to include marketing messages on RSS (Real Simple Syndication) feeds which allow a viewer to see instantly updating headlines from news, Web logs and other sites via a simple Internet browser.”

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