I introduced the term farm podcasting into a USDA press conference earlier this week (see post from May 1) and since then I’ve had several people ask me about it. Questions include, “What’s a podcast?” “How can I do it?”
I believe farm radio programming is perfectly suited for podcasting and that’s why we’re calling it farm podcasting. Farm programming really targets a niche audience which is why there’s so much reluctance on the part of today’s radio station owners to dedicate part of their broadcast day to it. With podcasting though there’s no need to have the program broadcast ever on any radio station! Are you listening farm broadcasters?
I sent an email out to every traditional farm broadcaster I’ve got an email address on last week asking if anyone is podcasting their programming. Only 1 has responded saying they are starting one today. I’ll post information about it as soon as I receive the announcement.
Maybe you wonder if this podcasting thing is for real and not just some strange thing Chuck has dreamed up. How about this announcement from Sirius Satellite Radio then?
SIRIUS AND PODCAST INVENTOR WILL BRING THE BEST PODCASTS TO SATELLITE RADIO
Podcast Originator Adam Curry to Produce Daily Podcast Program Exclusively for SIRIUS
NEW YORK – (May 2, 2005) – SIRIUS Satellite Radio (NASDAQ: SIRI) and PodShow.com announced today that Adam Curry, the “father of podcasting,” will produce a special SIRIUS Satellite Radio program which will broadcast the best podcasts in the world exclusively to SIRIUS subscribers.
The program, Adam Curry’s PodShow, debuts on SIRIUS on Friday, May 13th. This marks the first collaboration between the two key players in the two most exciting, innovative mediums in audio broadcasting – satellite radio and podcasting. Curry helped design the digital tools that have made podcasting a worldwide phenomenon.
The four-hour, weekday program will feature highlights and insights from the world of podcasting and will introduce SIRIUS listeners to a completely new range of talent and artists from around the world, including the best new, undiscovered music. The program’s SIRIUS debut coincides with the launch of Curry’s PodShow.com, the first true entertainment and information network in podcasting.
“Podcasting allows an amazing new group of producers and artists to share their talent and creativity,” said Scott Greenstein, SIRIUS President of Entertainment and Sports. “With this new venture, SIRIUS and PodShow.com will bring the best of podcasting’s most innovative players and artists directly to SIRIUS subscribers.”
Podcasting enables anyone to create and/or host his or her own programming and make it available for others to download to a computer or portable media player. In less than six months, more than six million people have listened to podcasts.
“Podcasting is not just about portable media players,” said Curry, the former star MTV VJ who developed podcasting in mid-2004. Explaining how the new collaboration between SIRIUS and PodShow.com takes podcasting to a completely new level, he said, “Podcasting is an entirely new form of broadcasting that enables anyone to create powerful content.
For more information contact Elise Brown or Ron Bloom.