Novartis is running a special promotion to celebrate the success of Vira Shield. I don’t know all the ways this will be promoted but I think a Talking News Release would be a good idea!
Vira Shield® celebrates 200 millionth dose with Legacy of Leadership sweepstakes
GREENSBORO, NC (May 2, 2005) – This year, cattle producers will buy the 200 millionth dose of Vira Shield®. To mark this milestone, Novartis Animal Health is sponsoring the Vira Shield Legacy of Leadership sweepstakes.
“Like dairy and beef producers, Novartis’ success is due to building a solid reputation for producing a quality product,” says John Landon, Novartis bovine marketing manager. “The Legacy of Leadership sweepstakes is a special thank you for Vira Shield users, and a way to support the next generation of producers.”
There will be many winners, including five, $5,000 cash for college sweepstakes winners. These are direct cash awards that are not tied to a single institution. Winners also will receive a free trip to receive their cash awards at the 2006 National Cattlemen’s Beef Association Annual Convention in Denver or the 2006 World Ag Expo in Tulare, California.
For more information contact Joseph Burkett.