The folks at Edelman, a global PR firm, and Intelliseek, a marketing intelligence firm, have produced a great document on blogging you should download and read. They claim that blogging isn’t a passing fad but any company that fails to grasp this fact may be. Pretty strong words about something that has received little attention in the agrimarketing world!

The white paper is called, “Trust MEdia…How Real People Are Finally Being Heard”

Use the link to download the Edelman & Intelliseek white paper about the impact of blogs on communications. The document “explores the importance of the blogging phenomenon for public relations and marketers and provides a first-of-its-kind directory of influential bloggers, segmented by industry. “