I get sent great information from some good friends like Steve who’s been a great resource and guide as ZimmComm plows through the blogosphere.
Here’s an example that contains a link to a great article you’ll find worth reading:
When we first started talking about blogs and their potential for businesses and corporations, I cautioned that they can be a double-edged sword.
I found a really good article on Fortune.com that explores both the upsides and the risks of corporate blogging.
I strongly urge you to read this very comprehensive piece. It gives specific, useful examples of how companies can do this wrong and how they can do it right. It’s not as easy as it looks at first glance.
Thanks Steve. You have offered great advice. I hope I can repay it someway.