This blog is being designed to provide public relations professionals with a resource to learn more about using radio in their plans. Radio is the often overlooked medium and there’s good reason for that. You’ve got so many radio stations and formats that it can be overwhelming to think that you can figure out how to reach reporters and others who work at these facilities.

Through our on-going series of postings we hope to show the effectiveness of radio and creative ideas for getting information about your products and services to your clients or members.

The ZimmComm team (Chuck & Cindy) have spent over 20 years each working in the business and are using that experience to refine their Talking News Release service. This service is currently the only one of its kind.

We hope you’ll find the information coming in future postings to be very helpful in learning more about the radio medium and how to use and justify using it.

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