Wild Weather Tops 2011 Ag Stories

Wild weather was the winner for the biggest ag story of 2011 according to our latest ZimmPoll. We asked the question, “What do you think is biggest ag story of 2011?” Wild weather got 40% or the response followed by Record farm land value – 17%; New free trade agreements – 16%; High commodity prices – 16%; Super committee “no”- farm bill – 11% and Record U.S. farm exports at a big fat 0%. Weather, it’s always on the top of a farmer’s mind and with good reason.

Our new ZimmPoll is now live. We’re asking the question, “What do you think of the LightSquared broadband internet proposal?” This is certainly a hotly debated topic with GPS companies and users very concerned over the implications. If you need more information about it you can find lots of resources online here, here and here.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

ZimmPoll Year In Review

This is the first full year of our ZimmPoll so I thought it would be interesting to take a look back and share some statistics with you. I am frequently asked how many people responded and what their demographics are. The number of respondents is easy but knowing who they are and details about their life is not since there’s no registration process. But here are a few numbers I can share with you.

To start with, the average number of responses is 110. I’m not sure about you but I think that’s a pretty good number. The total varies widely each week and I think that has a lot to do with the question itself and the particular week and activities that might draw attention elsewhere. So the swing in number of responses goes from highest for the question, “What do you think of USDA’s proposed GIPSA rule?” at 446 to lowest for the question, “With net farm income up this year, how is your income?” at 32. I’ve also noticed that the number of responses varies to some extent by how aggressively we promote it via social media channels like Twitter and Facebook.

Some other questions that generated a higher level response include: “Which biofuel feedstock do you think has best future?”; “Do you believe in man made climate change?”; “What’s Your Favorite Meat?”; “What mid-term grade would you give Ag Sec. Tom Vilsack?”; “Will higher cost (13%) of Thanksgiving dinner affect your meal?” and “Which Republican Candidate for President is best for Ag?.”

So with question choice being very important I’d like to ask what questions you’d like to see us ask. Please post your ideas in comments. Is there something you’d like to ask the agricultural marketing community? What would it be? Thank you and I look forward to another year of checking the “pulse” of the community.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Beef Tops On Holiday Table

It looks like beef wins in our latest ZimmPoll. We asked the question, “What is your Christmas/Holiday dinner entree?” Beef got 34% of the vote followed by Pork – Ham/Other cut at 27%, then Turkey at 24%, then Lobster and Wild game each got 7% and Fish at 1%. I guess you normally only have one at a time but I like them all!

Our new ZimmPoll is now live. We’re asking the question, “What do you think is biggest ag story of 2011?” There were a lot of big ag stories so we had to pick a few that stood out for us. Let us know what you think.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Majority Say Ethanol Production Good For All Of Agriculture

A significant majority believe that ethanol production is a good thing. In answer to our question, “Is Ethanol production good for ALL of Agriculture?” 64% said yes and 36% said no. That still shows a large group who aren’t on board the ethanol bandwagon. If you’re in the “no” group let us know why by posting a comment.

Our new ZimmPoll is now live. We’re asking the question, “What is your Christmas/Holiday entree?” The holidays are almost here and I’ll be you’ve got plans made already. We sure hope you have a happy holiday time with family and friends.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Gadgets Top of Christmas Gift List

Gadgets – 28%, are tops on the Christmas gift list according to our latest ZimmPoll, followed closely by Paying Bills – 25%. Those choices were followed by Clothes, 19%; Other, 14%; Farm Equipment, 9% and Tools, 5%. I find it very interesting that no one chose Food! Wow. Food makes a great gift don’t you think? Maybe we’re all so well fed that our focus has turned to other things? What do you think?

Our new ZimmPoll is now live. We’re asking the question, “Is Ethanol production good for ALL of Agriculture?” There’s a huge amount of on-going rhetoric about this subject and it seems to be a very divisive issue within the ag community. Let’s put it this way, the most heated arguments/debates I’ve heard or participated in this year were on this subject! What do you think?

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Looks Like Your Income Will Mostly Be Same or Higher

The slices on this ZimmPoll pie are almost the same size! In our latest ZimmPoll we asked the question, “With net farm income up this year, how is your income?” The idea for the question came from the recent USDA Economic Research Service Net Farm Income Forecast that showed a 28% increase over 2010. The responses to our question were Higher – 34.4%; Lower – 31.2% and Same – 34.4%.

Our new ZimmPoll is now live. We’re asking the question, “What’s tops on your Christmas gift list?” If your income is the same or higher than last year perhaps you have a little more in the disposable category for holiday shopping. What categories are tops for you this year?

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Facebook Still Big Dog Vs. Google+

It looks like Facebook is still the big dog with this community. In our latest ZimmPoll we asked the question, “Do you use Facebook or Google+?” 50% of you said Facebook while only 7% said Google+. However, 20% said Both while 23% said Neither. Interesting. Looks like Google+ has a ways to go.

Our new ZimmPoll is now live. We’re asking the question, “With net farm income up this year, how is your income?” USDA’s Economic Research Service released it’s Net Farm Income Forecast update yesterday showing a 28% increase over 2010. The report also states, “Net cash income, at $109.8 billion, is forecast up $17.5 billion (18.9 percent) from 2010, and $34.2 billion above its 10-year average (2001-2010) of $75.6 billion.” Wow. How about you? How’s your income doing this year compared to last?

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Most Planning Same Size Thanksgiving Meal

The ZimmPoll is one year old! And you can re-visit all of them since they are all archived right here on AgWired. Thank you Rhea + Kaiser for your sponsorship and support.

In our latest ZimmPoll we asked the question, “Will higher cost (13%) of Thanksgiving dinner affect your meal?” Apparently it won’t for most of our respondents. 64% said, No, same as usual; 22% said Yes, Fewer items on table; 9% said Yes, Planning smaller portions and 5% said No, Bigger dinner this year. A story in yesterday’s USA Today seems to reflect this response. It says that some will be cutting back.

Some are holding potluck dinners instead of springing for the entire feast. Others are staying home rather than flying. And a few are skipping the turkey altogether.

Our new ZimmPoll is now live. We’re asking the question, “Do you use Facebook or Google+?” Google+ now allows company pages but so far they don’t seem to have attracted the kind of audience found by companies using Facebook. Which “house” do you live in? Feel free to chime in. We appreciate it.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Ron Paul Top of Latest ZimmPoll

It looks like there are a lot of Ron Paul supporters out there. In our latest ZimmPoll we asked the question, “Which Republican candidate for President is best for ag?” The big leader was Ron Paul at 41% followed by Newt Gingrich, 16%; Herman Cain, 13%; Rick Perry, 8%; Rick Perry, 8%; Mitt Romney, 7%; Jon Huntsman, 6%; Michele Bachmann, 5%; Gary Johnson, 3% and Rick Santorum, 2%. Does this surprise you?

Our new ZimmPoll is now live. We’re asking the question, “Will higher cost (13%) of Thanksgiving dinner affect your meal?” The increased cost of a traditional Thanksgiving meal comes from an announcement by the American Farm Bureau Federation last week.

AFBF’s 26th annual informal price survey of classic items found on the Thanksgiving Day dinner table indicates the average cost of this year’s feast for 10 is $49.20, a $5.73 price increase from last year’s average of $43.47.

You can find the announcement here.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Take Personal Responsibility For Obesity

Our latest ZimmPoll seems to have hit a nerve judging by the number of responses. We asked, “What is the cause of obesity?” Eighty six percent said Bad eating/exercise habits! Only 8% said Over processed food, 4% said Genetics, 2% said Fast food restaurants and no one chose Lack of food regulation. Eating really is a personal choice as well as a necessity. Seems like personal responsibility trumps all else here. What do you think?

Our new ZimmPoll is now live. We’re asking the question, “Which Republican Candidate for President is best for Ag?” There are a lot of them and we’ve listed the main contenders of the moment. What do you think? Feel free to add a comment here.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

New Free Trade Agreements Viewed Positively

Our latest ZimmPoll didn’t excite too many people judging by the response. Thanks to all of you who did take the poll though. We asked the question, “How do you view the new free trade agreements for U.S. ag?” The majority view the agreements as Positive at 54%, while 28% view them as Negative and 18% as Neutral. I guess we’ll see what happens. You know that time will tell!

Our new ZimmPoll is now live. We’re asking the question, “What is the cause of obesity?” It seems like we read about this “crisis” all the time. Is this something we should look to the government to fix? Or is this something that people need to take personal responsibility for? Do we blame someone else or look in the mirror? Are efforts like the USDA’s Choose My Plate having any affect on obesity? What do you think? Let us know and thank you.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Farm Show Smartphone Apps Getting Traction

Our latest ZimmPoll asked the question, “Are Farm Show Smartphone Apps Helpful?” Although 55% said they had Never used one, 27% said Yes and only 18% said no. I think these results reflect the fact that these apps are new. I used several during the course of the year and some are more helpful than others. One of the features I like most is being able to open a show map to find where I am currently located and where I want to go to find a particular exhibitor. Have you used any of these apps? What did you like or wish was different about the ones you used?

Our new ZimmPoll is now live. We’re asking the question, “How do you view the new free trade agreements for U.S. ag?” President Obama signed legislation last Friday implementing free trade agreements with Korea, Colombia and Panama. These agreements were supported by most agricultural member organizations. What do you think? Take our poll and feel free to comment. Thank you.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Don’t Change The RFS

Our latest ZimmPoll asked the question, “Should the Renewable Fuels Standard (RFS2) be changed?” A majority at 53% said, No, it’s working as intended; 32% said Get rid of it entirely and 15% said Yes, change to adapt to corn stocks.

Our new ZimmPoll is now live. We’re asking the question, “Are Farm Show Smartphone Apps Useful?” What do you think? Take our poll and feel free to comment. Thank you.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Worries About Corn Stocks

Our latest ZimmPoll asked the question, “How do you feel about the corn supply/demand status?” Sounds like there’s a little worry out there according to the results. 42% answered, Worried – there’s not enough; 34% said No worries – there’s plenty; 13% said, Don’t care and 11% said It will be better next year. If you’re worried, why?

Our new ZimmPoll is now live. We’re asking the question, “Should the Renewable Fuels Standard (RFS2) be changed?” What do you think? Take our poll and feel free to comment. Thank you.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Who Knows What World Population Will Be In 2050

The green movement rhetoric seems to have ramped up lately. I guess a lot of people are watching too many end of the world movies? Whatever the reason is, it prompted our latest ZimmPoll question, “Do you think the world population will be 10 billion by 2050?” This prediction is being used by all kinds of organizations for all kinds of purposes. But how accurate is it? Here’s what you think. 40% said Exactly or really close; 24% said How can anyone know; 19% said Much more and 17% said Much Less. A lot of people point to a United Nations report for this number. However, they readily admit that no one can know. Here’s an excerpt from the 2004 report that says it pretty clearly. You can find the latest report with revisions here (pdf).

Projections recently issued by the United Nations suggest that world population by 2050 could reach 8.9 billion, but in alternative scenarios could be as high as 10.6 billion or as low as 7.4 billion. What will population trends be like beyond 2050? No one really knows. Any demographic projections, if they go 100, 200, or 300 years into the future, are little more than guesses. Societies change considerably over hundreds of years—as one can readily see if one looks back at where the world was in 1900, or 1800, or 1700. Demographic behaviour over such long time spans, like behaviour in many spheres of life, is largely unpredictable.

Our new ZimmPoll is now live. We’re asking the question, “How do you feel about the corn supply/demand status?” It has been a tough weather year in some areas of the corn belt. After listening to an NPR show yesterday that featured as a guest Bob Dinneen, Renewable Fuels Association, it was obvious there is a lot of worry and misinformation about our corn supply in the public and on the part of activist environmental groups. What do you think? Take our poll and feel free to comment. Thank you.

< ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Social Media Can Be Used By Farmers To Reach Consumers

Our latest ZimmPoll asked the question, “Can farmers effectively reach out to consumers with social media?” The answer was overwhelmingly positive with 75% saying Yes. However, there are some skeptics out there, 25% that said No. What do you think? Can we do it? Are we doing it? Are we making an impact?

Our new ZimmPoll is now live. We’re asking the question, “Do you think the world population will be 10 billion by 2050?” We hear all kinds of predictions on everything from population to climate change. How good are these models? Are they taking into account everything that might happen? Can they? How much stock should we place in them? More questions I know but these predictions are being used to shape policy decisions that have an immediate impact on us. What do you think? Take our poll and feel free to comment. Thank you.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Adding Jobs To Economy Via Agriculture

Well, I guess our latest ZimmPoll didn’t excite anyone judging by the low response. With jobs all the rage in the political scene maybe you’re burned out on the word? Our latest ZimmPoll asked the question, “What is best for ag to add jobs to the economy?” 46% said All of the above to our choices. We also had 24% choose Support development of next generation biofuels; 18% choose Invest in rural economic development; 8% choose Pass FTAs with Colombia, Panama and Korea and 4% choose None of the above. I guess we’ll see what happens as the budget and farm bill debates continue to unfold.

Our new ZimmPoll is now live. We’re asking the question, “Can farmers effectively reach out to consumers with social media?” Seems like a timely questions with tomorrow’s The Food Dialogues about to take place. A USFRA program that will be driven by social media. You probably know where I come down on this. But with all our efforts, are we “reaching” consumers? What do you think? Feel free to comment and take our poll.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Majority Favor Broadband Over GPS

Our latest ZimmPoll asked the question, “Which is more important to rural America: GPS Service or Broadband Internet?” A majority of 66% said Broadband Internet with 34% choosing GPS Service. So perhaps most of you place more importance on being able to use the internet for whatever reason than having the ability to use your GPS device, which would include location based services on your mobile phone and of course there’s always precision ag applications like auto steer. Interesting. What do you think?

Our new ZimmPoll is now live. We’re asking the question, “What is best for ag to add jobs to the economy?” Jobs is a political key word right now and the economy sure needs a boost. Let us know what you think and thank you.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Commercial Cellulosic Ethanol Production Still Years Away

Our latest ZimmPoll asked the question, “How many years before cellulosic ethanol matches corn ethanol production?” So what did you say? 42% said More than ten years; 23% said Five to ten years; 18% said Five years; 14% said Never and 3% said Next year. We’ve seen huge strides in the efficiency of corn ethanol production and research on the use of new feedstocks but we’re not quite there for mass quantity cellulosic production. Will we be? What do you think? Feel free to add your comments here.

Our new ZimmPoll is now live. We’re asking the question, “Which is more important to rural America: GPS Service or Broadband Internet?” We thought it would be interesting you get your thoughts on this in light of the Lightsquared rural broadband service that seems to pose some serious problems for GPS service. Your input and thoughts would be greatly appreciated. Thanks.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Most Say Ag Sponsorships of Sport Events Okay

Last week we asked the question, “What is your opinion on ag-related sponsorships of sporting events?” 46% of you said Great way to reach certain audiences. 34% said Some are good, some not. 19% said Waste of money. Feel free to add your thoughts in the comments below. There are ag related sponsorships in just about every kind of sporting event that sells them. Which do you think are best? Which are the worst?

Our new ZimmPoll is now live. We’re asking the question, “How many years before cellulosic ethanol matches corn ethanol production?” Your input and thoughts would be greatly appreciated. Thanks.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.