New Holland is partnering with NASCAR in an “American Salute” to recognize the courage, service and sacrifice of our military and their families.
The picture is Champ, the New Holland tractor hood, autographed by NASCAR 2012 Sprint Cup champions. It is being auctioned off by the NASCAR Foundation in support of veterans and their families. Proceeds are being donated to the Fisher House Foundation.
To learn more about the program I visited with Dan Valen, Segment Marketing Manager, Pro Work Tools, for New Holland about the project which he says has a very personal meaning to him: Interview with Dan Valen
Here’s more on the program.
Visitors to New Holland’s True Blue Salute website are invited to show their appreciation to our military heroes by writing a “thank you” letter to a member of the Armed Forces. For each ‘thank you” letter sent, New Holland will donate $1, up to $10,000, to the Fisher House Foundation. The non-profit Fisher House Foundation provides a “home away from home” for military families to be close to a loved one during hospitalization for an illness or injury.
The Fisher House Foundation will also receive proceeds from the auction of a New Holland compact tractor hood, autographed by the winning drivers of sixteen memorable 2012 NASCAR Sprint Cup Series races. Bearing the signatures by many of NASCAR’s top drivers, the hood, nicknamed “Champ”, crisscrossed the country from race to race to be autographed in Victory Lane by 2012 Sprint Cup race winners. Autographs include those of Brad Keselowski, the 2012 Sprint Cup Series champion, and Matt Kenseth, winner of the history-making 2012 Daytona 500. Additional autographs include some of the sports’ best drivers, such as: Marcos Ambrose, Greg Biffle, Kyle Busch, Dale Earnhardt Jr., Jeff Gordon, Denny Hamlin, Kevin Harvick, Jimmie Johnson, Ryan Newman, and Tony Stewart. “Champ” will be auctioned on The NASCAR Foundation website at NASCAR.com/foundation.
“It is fitting that this tractor hood, signed by NASCAR champions, be auctioned in support of our nation’s champions, our Armed Forces members,” says Mark Hooper, Director of Marketing for New Holland in North America. “New Holland is honored to join with NASCAR in demonstrating our appreciation and support of our military and their families through the An American Salute program, and contributing to the outstanding work being done on behalf of our military through the Fisher House Foundation.” Continue reading