Make Your Message More Personal

Chuck Zimmerman

During her presentation at the Bayer CropScience Corn and Soybean Future Forum Julie Borlaug told the audience they are not doing a good job of communicating what they are doing to the broad general consuming audience. That raised a few eyebrows. What she suggests is making message more personal and not so polarizing as we sometimes see with the GMO …

Agribusiness, Audio, Bayer, Social Media, Social Networking

Farmers as AgCatalysts

Chuck Zimmerman

Dave Frederickson, Minnesota Commissioner of Agriculture, greeted the attendees of the 2014 AgCatalyst event this afternoon. The theme of the event is “It’s All About the Content.” Dave says, “I believe the best way to drive good content is characters. What better way to tell the story about agriculture than through the eyes and actions of our farmers and ranchers …

Agencies, Audio, Social Networking

Cultivating Is the Key to Connecting Food to the Fork

Jamie Johansen

The AgChat Foundation’s 2014 Cultivate & Connect conference was held in Austin, TX, August 21 and 22. In attendance were over 140 farmers, ranchers, and ag communications professionals who hail from the U.S., Canada, and Australia. The resounding theme of the event was to learn more about how digital and social media can assist with cultivating open-minded conversation with consumers …

Ag Groups, Social Media, Social Networking


Chuck Zimmerman

There’s a new online community open to all farmers and of course customers of New Holland. Today is the launch of This virtual community is set up to provide a meeting place to share information, contribute to farming related discussions and access premium contents and services. It is very simple to create your account by visiting Then you’ll …

Agribusiness, Audio, Farming, New Holland, Social Networking

Vote now – Youth in Agriculture Blog Competition

Chuck Zimmerman

Here’s a chance to support young agricultural bloggers. It’s the Youth in Agriculture Blog Competition or YoBloCo Awards. The entries are all in and it’s time for the public to vote. It’s a very simple process too. You can vote here. The Technical Centre for Agricultural and Rural Cooperation ACP-EU (CTA), in collaboration with FARA, Yam-Pukri, CAFAN, AYF, ANAFE, SPC, …

Ag Groups, Farming, International, Social Networking

Nominations Open for Social Media Farmer of the Year

Chuck Zimmerman

ZimmComm New Media is proud to announce sponsorship of the Social Media Farmer of the Year Award. The award program is being launched today by Food Nutrition & Science. The new award recognizes farmers who have incorporated social media, digital media and internet strategies to achieve their business objectives including growing revenue, sharing information for more effective farming practices, and …

Agribusiness, Farming, Social Media, Social Networking

Social Media in the War Room

Chuck Zimmerman

Social media part of a war room discussion? Yep. It was at the 2014 National Ethanol Conference. Participating in a panel titled, “Communications and Social Media War Room” was Christina Martin, Executive Vice President, Renewable Fuels Association. We chatted about her panel at the conclusion of the conference. Christina says that the purpose of the session was “to capture the …

Ag Groups, Audio, Ethanol, National Ethanol Conference, RFA, Social Media, Social Networking, ZimmCast

Predicting Social Media Trends

Chuck Zimmerman

Q: Hey Chuck, what’s the next big thing? A: I dunno. But what I do know is that there’s no stopping social media and its impact on agricultural marketing. For that reason I strive to learn about and try everything I can. Hence the ZimmGlass Project. I don’t really make predictions because things can change so suddenly. However, there are …

Social Media, Social Networking

CommonGround Iowa

Chuck Zimmerman

In this week’s program we’ll meet Sara Ross, Iowa farmer and part of CommonGround Iowa. I visited with Sara in the media room at the National Biodiesel Conference and we spoke via ZimmGlass. Here’s what CommonGround Iowa is: We’re a group of Iowa farm women working to dispel myths about modern agriculture and build trust in farming communities and farm …

Ag Groups, Audio, National Biodiesel Conference, Social Networking, ZimmCast

Ryan Goodman Receives Inaugural Comm Award

Chuck Zimmerman

He’s Agriculture Proud. He’s Ryan Goodman, Manager of Communications for the Montana Stockgrowers Association. The photo is from when Ryan was teaching a blogging class at the 2011 Agvocacy 2.0 Conference. The Montana Stockgrowers Association is proud to announce that Ryan Goodman, MSGA Manager of Communications, is the inaugural recipient of the 2013 Communicator of the Year award, presented by …

Ag Groups, Farming, Social Media, Social Networking, Video