AgWired

News From the world of Agribusiness
12.04.2008
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  • New TV Ads From Renewable Fuels Association

    RFA Ethanol AdThe Renewable Fuels Association, a ZimmComm client, has some cool new tv ads out.

    America’s ethanol industry has a fantastic story to tell. Beginning this week, that story is being told to millions of Americans as the Renewable Fuels Association launches two ads very clearly stating the benefits of today’s domestic renewable fuels industry.

    Entitled “Faces” and “Places,” the two 30-second spots feature real Americans from Hereford, Texas who are actively leading America toward a more secure energy future. In “Faces,” local Hereford residents explain why ethanol is critical to America’s energy future. In “Places,” the geographic diversity of America’s ethanol industry is on display as the self-proclaimed “Beef Capital of the World” is also home to two ethanol biorefineries. As the Mayor puts it, Hereford is “the ethanol capital of Texas.”

    “America’s ethanol producers are on the leading edge of an energy evolution in this country, but far too often aren’t given the credit they deserve,” said Renewable Fuels Association President Bob Dinneen.

    Here’s Places:


    Places - TV Ad from GoodFuels on Vimeo.

    Interview with the Secretary

    We like to pack as much into a trip as we can, so this morning we left Tampa early to get to Orlando for the Florida Farm to Fuel Summit where Agriculture Secretary Ed Schafer was speaking.

    Sec. Ed SchaferI got a chance to sit down with him and chat for a few minutes, and since this was mainly for programs I produce for Southeast AgNet, the questions all centered around Florida agriculture. We only had a few minutes and he had already hit on every other topic from energy to the Farm Bill to trade in his remarks. Schafer made a couple of other Florida stops after Orlando - in Gainesville and Jacksonville - so I asked him about that.

    It was nice to finally get to meet the Secretary since Chuck has already had that pleasure a few times. Being at the summit also allowed us to gather content for Domestic Fuel and cover the meeting for another client, the Renewable Fuels Association. RFA president and CEO Bob Dinneen addressed the group and I will be using some of the audio we gathered here to do a podcast for them. So, we killed quite a few birds with this one trip!

    Listen to my interview with Secretary Schafer here:

    Audio clip: Adobe Flash Player (version 6 or above) is required to play this audio clip. You also need to have JavaScript enabled in your browser.

    Blogging the FEW

    Fuel Ethanol WorkshopThe 2008 International Fuel Ethanol Workshop is getting underway here in Nashville. One thing I have already noticed is the number of international visitors here. I met someone from Canada and a couple from India was ahead of me at registration and I have seen many more from various countries wondering around the resort wearing FEW badges. Seems like there are more than there were last year.

    Today most attendees are either playing in the golf tournament or taking in the pre-conference seminar on “First and Second Generation Ethanol Production.”

    The official kickoff for the conference will be at 5:30 p.m. with the opening of the Industry Expo in the Ryman Exhibit Hall featuring more than 600 exhibitors.

    Just started a photo album - not much in it so far but will be adding lots more by tonight.

    2008 Fuel Ethanol Workshop Photo Album

    Thanks to the Renewable Fuels Association for sponsoring our coverage of FEW. Check out frequent updates on Domestic Fuel and Good Fuels.org.