Digital Potatoes

Chuck Zimmerman

The U.S. Potato Board got some recognition for balancing traditional and digital media recently. Their target? She’s called “Power Mom.” “Momfluential.” “Chief Purchasing Officer.” Even “Mogul Mom.” She is the United States Potato Board (USPB) Domestic Marketing program’s primary target: women, 25-54 with kids younger than 18 living at home. She makes at least 80 percent of the decisions regarding …

Ag Group, Potato

Social Potatoes

Chuck Zimmerman

Baking a potato is not a difficult thing to do unless you’ve never done it before and have no idea how. There’s help for consumers now from the U.S. Potato Board. Potato classics go convenient and digital. The United States Potato Board (USPB) recently launched a campaign to help remove the time-barrier between busy moms and potatoes. It revolves around …

Ag Group, Potato, Social Networking

Hot Potato Ideas

Chuck Zimmerman

The U.S. Potato Board held a “Hot Potato Ideas” contest and culinary students were rewarded for their innovative recipes like this Cheesy Southwestern Potato Crisps one shown in the photo. During my pheasant hunt our cook made us some of the best potato pancakes I’ve ever eaten. Perhaps we should get her to enter next time. Creative ideas and innovation …

Food, Potato