A well-run media center can make all the difference in the world when it comes to covering an event – and the World Pork Expo media center was exceptional. The main reason for that is Leah Schomburg of TriLix Marketing Group, who has been handling this event for seven years now. She was attentive to the needs of the media, …
FFA Working in New Holland Booth
Laura posted a video clip with Dustin Delp, seated on the right, the other day at the start of the CMA Music Fest parade. Today I sat down with him at the New Holland booth where he and other FFA members are helping out. It’s a great project and some of the ones here this year were also here last …
Novus Nutrition Innovation
The slogan for Novus International is “Performance Through Innovation” and that is why they employ more than 50 Ph.D. Animal Nutritionists and Doctors of Veterinary Medicine who work continuously to create new products and programs for animal health and nutrition. One of those is Dr. Brad Lawrence, a swine nutritionist who is manager of technical services for the Novus pork …
Cindys are Never Blah
Two Cindys are twice as fun as one and never blah! My buddy Cindy Cunningham with the National Pork Board/Pork Checkoff stopped by the Novus International tent to do a “Cindy Show” with me. Among the many things we talked about were how the pork checkoff is helping producers find new ways to save money on their operations during these …
What’s Up With Watt
Longevity for a family-owned and operated business is not all that common in today’s world of acquisitions, especially in the agribusiness and media worlds, but Watt Media is the exception to the rule. Greg Watt is the fourth generation president and CEO of Watt Publishing, a business started by his great grandfather J.W. Watt in 1917 through an acquisition of …
THE Pork Economist
Dr. Glenn Grimes with the University of Missouri has been the definitive voice for the livestock industry as far as economics goes for five decades. He is here at World Pork Expo giving his views on the current state of the industry and what producers can expect and do to survive the next 18 months or so. “The objective should …
WPX Audio and Photos Available for Media
Some of our farm media friends have requested that we supply downloadable audio from World Pork Expo – so here are some files for your use. I just forget to do that now because it is so great to have the player that plays the audio immediately off the server. OK, let’s start with the interview from NPPC president Bryan …
Media Coverage at WPX
This is the banner hanging on the side of the Novus International hospitality tent and inside we have a nice little set up to do interviews and posting and just meet and greet. It’s really pretty cool – I feel very special! Unfortunately, I didn’t get to spend much time hanging around there today because there were lots of media …
The Novus Pork Team
This good-looking bunch represents the Novus International Pork Team on duty at the World Pork Expo in Des Moines. Novus is a relatively new pork industry partner, only about two years, but the company has been well known in the poultry industry for many years in the animal health and nutrition field. They actually have products and programs for beef, …
New Holland Encourages the Great Outdoors
New Holland is sharing its booth at the CMA Country Music Festival this year. New Holland is a corporate sponsor of The National Wild Turkey Federation and visitors can find NWTF representatives, including Tom Turkey, at the Sports Zone. Brian Dowler is the public relations manager for NWTF and he says NWTF talks more than just Turkey. In fact, the …