One of the corporate partners of the Country Living Association is Fastline Publications. On hand at the Country Living Outlook Conference was Matt Coniglio, National Account Manager. Matt says that he came with two messages. For one thing their current national publication is reaching over 300,000 people who would be considered rural lifestylers. He also said that next year they’ll …
Wrapping Up The Country Living Outlook Conference
Courtney Yuskis, pictured here on the right of some of the corporate partners of the Country Living Association, gave some closing remarks at the Country Living Outlook Conference that included a summary of the organization’s first year to date. They started on January 1 and have over 11,000 members. She says that CLA is meant to be a community for …
Who Are Rural Lifestyle People?
One of our speakers at the Country Living Outlook Conference was Susan Spaulding, Market Directions. She was part of a panel that discussed “What’s Going on in the Country.” Susan says her company has done some significant research on the rural lifestyle market. Some of the things they’ve found about the people who live the country life include: They are …
RFD-TV Reaching Those Rural People
The Executive Vice President of RFD-TV is Mike Hansen. He was our luncheon keynote speaker at the Country Living Outlook Conference. With a company/tv network that has a name like RFD you know they’ve got to be reaching rural lifestyle people right? Mike talked to us about the 8 year old network and says that they were reaching these rural …
Betsy’s Perspectives on the Rural Lifestyle
The first person on the program at the Country Living Outlook Conference is Betsy Freese, Editor-in-Chief of Living The Country Life. Betsy talked about who these rural lifestyle people are and based her comments on research her company has done as well as her personal contact with her audience. Some quick facts she gave came from the magazine’s subscription cards …
Tom Slunecka Goes Cellulosic
As you know, the Ethanol Promotion and Information Council is a client of ZimmComm’s and sponsors our coverage of various industry related events throughout the year. At the Cellulosic Ethanol Summit I sat down with Executive Director, Tom Slunecka (pictured second from left with the leadership of KL Process Design Group). I’ve been waiting to do this since he announced …
Mike Wagner is BRFA’ing a New Baby
When I ran into Mike Wagner here at the Cellulosic Ethanol Summit I was with a group and got introduced to him. I said “I bought a water bed from you in 1983.” He blinked and said that I sure did. That’s been 24 years ago. At the time he was leaving Florida Farm Bureau Federation and I had just …
Meeting Acting Ag Secretary Conner
I got my first opportunity to meet our Acting Secretary of Agriculture Chuck Conner today. He was the luncheon keynote speaker at the Cellulosic Ethanol Summit which is underway in Washington, DC. He addressed the group on the subject of what agriculture’s role is in building a national cellulosic industry. I caught up to him outside as he was leaving …
A Country Living Conversation
I like living the country life. That’s why the ZimmComm office compound sits on a couple acres outside Jefferson City, MO. It’s nice to watch the birds, squirrels, deer, etc. and not have a neighbor’s house right on top of you. A lot of people feel the same way and that’s why there’s a Country Living Association. This week on …
ls Food a Right?
October 16 is World Food Day as coordinated by the Food and Agriculture Organization of the United Nations. This year’s theme is “The Right to Food.” I’m all for bringing attention to the fact that there are people starving and we should do all we can to feed them with our excess. However, if you listen to the following statement …