The Cattlemen’s Beef Board and the Wisconsin Beef Council were exhibiting at World Dairy Expo. Lucinda Williams is a dairy producer and Vice Chair of the Beef Board. She says they were there to remind dairy producers that they’re also beef producers. I got there just in time to sample some of their flat iron steaks they were serving. In …
National Dairy Animal Well-Being Guidelines Announced
At last year’s World Dairy Expo we heard about the announcement of the National Dairy Animal Well-Being Initiative. This morning they released the official principles and guidelines. The facilitator for the Initiative is Charlie Arnot. He described the process that got us to this point and says that now it’s time for the Initiative to move to the next step. …
Marketing and Media at World Dairy Expo
The first two people I got to know at World Dairy Expo were John Rozum (sales) and Lisa Behnke (media). In fact, World Dairy Diary grew out of an idea that John had several years ago now. I spoke to them this morning and the main message is “larger,” meaning more people and more exhibitors. Some of the numbers they …
GEA Farm Technology Brand Launched
I am now comfortably located in cool and brisk Madison, WI at World Dairy Expo. The media room is active and a number of us attended a breakfast time press conference given by WestfaliaSurge, now part of GEA Farm Technologies. The CEO and President of GEA Farm Technologies is Vern Foster. He gave us a comprehensive presentation this morning (media …
Woodward Has Two Rivers
This week’s ZimmCast is being sponsored by DTN and The Progressive Farmer. “DTN and The Progressive Farmer deliver the right content to the right audience across multiple media platforms—it all adds up to you moving the needle with producers now.” In this week’s program we’ll learn about the Woodward Communications acquisition of Two Rivers Marketing. I spoke with Greg Ehm, …
Gary Schulz Raisin The Bar
Cindy is getting on my case for being late with my ZimmCast again this week. Well I was holding off because I wanted to get in touch with someone special for my interview. That someone is Gary Schulz, Executive Vice President, California Raisin Administrative Committee and California Raisin Marketing Board. He just started his new job about 3 weeks ago …
Aquafinca Farms Fish in Honduras
I just received this story from Laura who visited Honduras recently and is back there now. Her trip was made possible by the Honduras Foundation for Investment and Export Development. Here’s a novel idea when running a business that manages more than a thousand employees: “We try to do basically everything to make them feel they are like partners not …
The Goal of the BIVI Flex Symposium
Our emcee for the Boehringer Ingelheim Flex Symposium was Dr. Klaas Okkinga, Brand Manager, Ingelvac CircoFLEX. He says, “The goal of the symposium is to really bring the latest information that we find in trials we recently conducted, to share those with our customers, who in the past asked questions that these trials are hopefully answering.” Klaas was a little …
BIVI Research Behind The Scenes
Attending the Boehringer Ingelheim Flex Symposium from the corporate marketing group was Dr. Petra Maas. She is the Technical Manager for Ingelvac CircoFLEX. Her presentation was focused on a behind the scenes look at the research and development of Ingelvac CircoFLEX-MycoFLEX. She says the other speakers presented all the data, she just wanted to let attending veterinarians know more about …
Vaccination Comparison
“Qualifying Animal Responses to Various Immunization Protocols.” That’s the title of the talk given at the Boehringer Ingelheim Flex Symposium by Dr. Keith Bretey. He’s a professional services veterinarian for BIVI. He says that basically means comparing the negative side effects of different vaccines. The BIVI products Ingelvac CircoFLEX and MycoFLEX were used in the study and he says they …