Bayer Partners with ASTA for Communications

Cindy Zimmerman

Bayer’s Crop Science division announced a new partnership with the American Seed Trade Association (ASTA) at last week’s ASTA CSS and Seed Expo in Chicago. David Hollinrake, VP Marketing for North America, says the partnership involves Bayer sponsoring the ASTA Communications Committee and sharing Bayer’s successful AgVocate initiative research and materials. “It’s really about engaging farmers and engaging all agriculturalists …

ASTA, Audio, Bayer

White is the New Black from @Clariant

Cindy Zimmerman

Clariant used the ASTA CSS 2016 & Seed Expo to unveil their new Agrocer White 006 Dispersion pigment. As a leader in specialty chemicals, Clariant has created this new color using titanium dioxide to enhance the coverage of seeds and to be compatible with seed treatment pesticide formulations. The new addition makes the seventh important colorants for seed coatings offered …

ASTA, Audio, Seed

Review of #ASTACSS from President LaVigne

Kelly Marshall

President and CEO of ASTA, Andy LaVigne, breathed a big sigh of relief at the success of this year’s conference. After planning and scheduling the largest seed conference of it’s kind in the world, all you can do is hope people show up– and show up they did. “We had to bring in tables and chairs,” LaVigne told Cindy Zimmerman. …

ASTA, Audio, Seed

BASF’s Future #Seed Giant at #ASTACSS

Cindy Zimmerman

Justin Clark is a Technical Marketing Manager for BASF Ag Products who was named Future Giant of the Seed Industry by Seed World this year. At the ASTA CSS and Seed Expo, we talked with Clark about BASF’s recent agreement with FMC for in-furrow seed protection. “We think it’s a unique technology that addresses a grower need,” said Clark. “As …

ASTA, Audio, BASF, Seed

Chromatin Talks #Sorghum at #ASTACSS

Cindy Zimmerman

One of the S’s in ASTA CSS stands for sorghum and one of the sponsors for the American Seed Trade Association 71st Corn & Sorghum Seed Research Conference 46th Soybean Seed Research Conference and Seed Expo is a company that’s all about sorghum. “Chromatin is a sorghum-focused company – we only work in sorghum,” said Charles Miller, Chromatin vice president …

ASTA, Audio, sorghum

ASTA Chair Optimistic for 2017 at #ASTACSS

Cindy Zimmerman

AgReliant Genetics president and CEO Mark Herrmann took over as chairman of the American Seed Trade Association this past summer at the annual meeting and we had the chance to sit down and talk about priorities for the organization in 2017 during the ASTA CSS & Seed Expo this week. “Unnecessary regulation in the seed business can either completely stall …

ASTA, Audio, Seed

Beck’s & Benson Hill Partner for Corn Genetics

Kelly Marshall

Beck’s Hybrids is one of the largest retail seed companies in North America, and now thanks to a partnership with agriculture technology company Benson Hill Biosystems, they’ll be able to accelerate their corn breeding program in the future.  Using Benson Hill’s CropOS cognitive platform, Beck’s will gain yet another tool to enhance the ability to offer farmers improved traits.  The …

Agribusiness, ASTA, Audio, Biotech

BASF Proud to Support FFA at #ASTACSS

Cindy Zimmerman

BASF Ag Products has been a proud sponsor of the American Seed Trade Association (ASTA) for many years now, particularly the annual CSS and Seed Expo. This year at BASF used its presence at the event to raise money for the FFA, a cause which corn and bean communications specialist Colby Mower is very passionate about. “We’re committed to the …

ASTA, Audio, BASF

Everyday Advocate at #ASTACSS

Kelly Marshall

Earlier this week we got to see ASTA’s latest video project with plant breeder and mother, Jessie Alt.  Today I got to sit down with her to talk about her role connecting consumers with plant science. As a research scientist for DuPont Pioneer, Jessie’s day job is to develop new soybean varieties for farmers, but off the clock she’s a wife and …

Agribusiness, ASTA, Audio, Pioneer

#Seed is Focus of New @BASFAgProducts R&D Center

Cindy Zimmerman

BASF’s new Research and Development facility in Limburgerhof, Germany that just opened this year has brought a new center of expertise into the growing world of biological crop protection and seed solutions. Nathan Froese with BASF ‎R&D Seed Solutions for the Americas was at the ASTA CSS & Seed Expo this week to highlight some of the work being done …

ASTA, Audio, BASF, Research, Seed