Livestock Reports Not Sexy, Hard to Understand, and At Risk

John Davis

For anyone who has ever done livestock market reports in the media, you know how complex and how intertwined they are. What happens in one market can greatly affect all of the others (including what goes on in the grain markets), and understanding these relationships is certainly not an easy task (doing markets for Chuck back during our days at …

Animal Agriculture, Audio, Farm Foundation, Livestock, Markets

Bailey Ballou 2012 LMA Champion Auctioneer

Chuck Zimmerman

The 2012 Livestock Marketing Association’s (LMA) World Livestock Auctioneer Champion is Bailey Ballou of Elgin, OK. Bailey participated in a press conference call just now which I thought I’d share with you in case you couldn’t be on it or are interested in what Bailey had to say. The competition was held last Saturday in Turlock, CA. If you listen …

Ag Group, Animal Agriculture, Audio

Locust Trace AgriScience Farm

Jamie Johansen

Locust Trace AgriScience Farm is the newest career and technical high school in Lexington, Kentucky with energy and environmental being key factors in the facility design and agriculture being the educational focus. Locust Trace features spacious classrooms with adjoining labs, 6.5 acres for gardening, a state-of-the-art greenhouse with an aquaculture area for raising native fish, a soaring auditorium with a …

Agribusiness, Alltech, Animal Agriculture, Aquaculture, Beef, Conservation, Dairy, Education, Energy, Environment, Farming, FFA, Gardening, Horses, Livestock, Poultry, Technology, Veterinary

Animal Agriculture Alliance Summit Wrap-up

Chuck Zimmerman

To get a wrap up of the 2012 Animal Agriculture Alliance Stakeholders Summit I spoke with President/CEO Kay Johnson Smith. Kay was given these beautiful flowers in recognition of her service during the organization’s celebration of its 25th anniversary. Kay says this year’s Summit was a little different than normal since it focused more on how to effectively communicate with …

Ag Group, Animal Agriculture, Audio

Advocating For Animal Agriculture

Chuck Zimmerman

The Chairman of the Animal Agriculture Alliance, Chris Ashworth, closed out the 2012 Stakeholder Summit after introducing our final speaker. I visited with him to learn how things are going with the organization. Chris talks about the fact that they are celebrating 25 years of advocating for animal agriculture representing all animal species. He says that this past year they’ve …

Ag Group, Animal Agriculture, Audio

Becoming Authentically Agriculture

Chuck Zimmerman

Let’s talk “Authentically Agriculture” with Michele Payn-Knoper, Cause Matters and founder of the weekly AgChat Twitter conversation. Michele was a presenter at the 2012 Animal Agriculture Alliance Stakeholders Summit. Michele says her presentation title means “that agriculture really needs to do a better job of connecting on a human level.” She spoke about the values, validation and voice that’s needed …

Ag Group, AgChat, Animal Agriculture, Audio, ZimmCast

Building Relationships With Consumers

Chuck Zimmerman

The moderator for the 2012 Animal Agriculture Alliance Stakeholders Summit was Tom Steever, Brownfield, who is currently the President of the National Association of Farm Broadcasting. Tom was also one of our presenters so it was interesting seeing him introduce himself, speak, thank himself and then present himself with the AAA coffee mug token of appreciation. It was also hilarious. …

Ag Group, Animal Agriculture, Audio, Brownfield

Gaining Consumer Trust

Chuck Zimmerman

If you need a speaker on the subject of social media and content marketing then you need Shelly Kramer, V3 Integrated Marketing. I met Shelly last year and she talks about what I do better than I do and I like that. I’m sharing a short excerpt from her comments at the 2012 Animal Agriculture Alliance Stakeholders Summit on blogging …

Ag Group, Agency, Animal Agriculture, Audio, Blogging

Animal Agriculture Alliance Celebrates 25 Years

Chuck Zimmerman

The Animal Agriculture Alliance is celebrating its 25th anniversary. Here’s Steve Kopperud receiving a present since Steve was the founding President. I hope that’s the right title. The AAA was given birth by the American Feed Industry Association and was originally known as the Animal Industry Foundation. Speaking of the American Feed Industry Association being a founding member/organization/supporter of the …

Ag Group, Animal Agriculture, Video

College Aggies Online Scholarship Winners

Chuck Zimmerman

The winners of the College Aggies Online Scholarship are attending the 2012 Animal Agriculture Alliance Stakeholders Summit. Here they are from Casper College with their adviser, Marty Finch. The college team was presented a check by Animal Ag Alliance Chairman Chris Ashworth and and Kay Johnson Smith, President/CEO. I visited with the students, Kaycee Carpenter, Trinity Holland and Jessie McClellan. …

Ag Group, Animal Agriculture, Audio, Education