Gaining Consumer Trust

Chuck Zimmerman

If you need a speaker on the subject of social media and content marketing then you need Shelly Kramer, V3 Integrated Marketing. I met Shelly last year and she talks about what I do better than I do and I like that. I’m sharing a short excerpt from her comments at the 2012 Animal Agriculture Alliance Stakeholders Summit on blogging …

Ag Group, Agency, Animal Agriculture, Audio, Blogging

Animal Agriculture Alliance Celebrates 25 Years

Chuck Zimmerman

The Animal Agriculture Alliance is celebrating its 25th anniversary. Here’s Steve Kopperud receiving a present since Steve was the founding President. I hope that’s the right title. The AAA was given birth by the American Feed Industry Association and was originally known as the Animal Industry Foundation. Speaking of the American Feed Industry Association being a founding member/organization/supporter of the …

Ag Group, Animal Agriculture, Video

College Aggies Online Scholarship Winners

Chuck Zimmerman

The winners of the College Aggies Online Scholarship are attending the 2012 Animal Agriculture Alliance Stakeholders Summit. Here they are from Casper College with their adviser, Marty Finch. The college team was presented a check by Animal Ag Alliance Chairman Chris Ashworth and and Kay Johnson Smith, President/CEO. I visited with the students, Kaycee Carpenter, Trinity Holland and Jessie McClellan. …

Ag Group, Animal Agriculture, Audio, Education

Ag Voice in Today’s Media

Chuck Zimmerman

What is agriculture’s voice like in today’s media? That’s the question posed to the panel that Janie Gabbett, Executive Editor, MeatingPlace, served on here at the 2012 Animal Agriculture Alliance Stakeholders Summit. Janie used some great examples of how big issues like LFTB and BSE have been handled by the mainstream media and talked about how industry stakeholders can and …

Ag Group, Animal Agriculture, Audio, Media

Regulatory and Activist Lessons From Europe

Chuck Zimmerman

Lessons Learned From Europe was the topic addressed by Mike Sheldon, Greenway Farms Limited, during the opening session of the 2012 Animal Agriculture Alliance Stakeholders Summit. Mike talked about regulatory burdens and activist influence. You’ll hear him say in my interview with him that what’s happening there is coming here to the USA. I asked Mike what he wanted to …

Ag Group, Animal Activists, Animal Agriculture, Audio, International

Agriculture Legislative Outlook

Chuck Zimmerman

In our first session at the 2012 Animal Agriculture Alliance Stakeholders Summit the topic was legislation. One of our panelists is Anne Hazlett, Chief Counsel, Senate Ag Committee Republican members. Her panel addressed the ag outlook in the 112th Congress and the future of the new farm bill. I talked with Anne after the session who says she really liked …

Ag Group, Animal Agriculture, Audio, Government

Preview of Real Farmers Real Food Summit

Chuck Zimmerman

Attendees to the 2012 Animal Agriculture Alliance Stakeholders Summit were greeted by the organizational team at the registration table. I spoke with AAA Communications Director Sarah Hubbart (right) to get a preview of our program. Sarah says this is the 11th annual Stakeholders Summit which is held to bring together animal agriculture industry leaders to discuss issues. This year’s theme, …

Ag Group, Animal Agriculture, Audio

Real Farmers Real Food Underway

Chuck Zimmerman

The 2012 Animal Agriculture Alliance Stakholders Summit is underway in Arlington, VA. We’ve just got our first session started so it will be a little while before I’ll have some interviews to share. In the meantime, I’ve started a photo album for you. You can find them here: 2012 Animal Agriculture Alliance Stakeholders Summit Photo Album Thanks to the National …

Animal Agriculture

Animal Agriculture Alliance Stakeholders Summit

Chuck Zimmerman

This week I get back on the agriblogging highway to the 2012 Animal Agriculture Alliance Stakeholders Summit. My coverage will be made possible again this year by the National Cattlemen’s Beef Association and the United Soybean Board. The theme is Real Farmers Real Food: Celebrating Tradition and Technology and I’ll be conducting interviews to share with you. We have a …

Animal Agriculture

Real Farmers Real Food

Chuck Zimmerman

The Animal Agriculture Alliance, a member of the Alliance to Feed the Future, is kicking off a new initiative called, “Real Farmers Real Food.” The initiative has special support from 2011 Miss America Teresa Scanlan. See her video below and feel free to share out links via your networks! Want to tour a farm but too busy to travel? Check …

Ag Group, Animal Agriculture, Farming, Food, Video