Ag Voice in Today’s Media

Chuck Zimmerman

What is agriculture’s voice like in today’s media? That’s the question posed to the panel that Janie Gabbett, Executive Editor, MeatingPlace, served on here at the 2012 Animal Agriculture Alliance Stakeholders Summit. Janie used some great examples of how big issues like LFTB and BSE have been handled by the mainstream media and talked about how industry stakeholders can and …

Ag Group, Animal Agriculture, Audio, Media

Regulatory and Activist Lessons From Europe

Chuck Zimmerman

Lessons Learned From Europe was the topic addressed by Mike Sheldon, Greenway Farms Limited, during the opening session of the 2012 Animal Agriculture Alliance Stakeholders Summit. Mike talked about regulatory burdens and activist influence. You’ll hear him say in my interview with him that what’s happening there is coming here to the USA. I asked Mike what he wanted to …

Ag Group, Animal Activists, Animal Agriculture, Audio, International

Agriculture Legislative Outlook

Chuck Zimmerman

In our first session at the 2012 Animal Agriculture Alliance Stakeholders Summit the topic was legislation. One of our panelists is Anne Hazlett, Chief Counsel, Senate Ag Committee Republican members. Her panel addressed the ag outlook in the 112th Congress and the future of the new farm bill. I talked with Anne after the session who says she really liked …

Ag Group, Animal Agriculture, Audio, Government

Preview of Real Farmers Real Food Summit

Chuck Zimmerman

Attendees to the 2012 Animal Agriculture Alliance Stakeholders Summit were greeted by the organizational team at the registration table. I spoke with AAA Communications Director Sarah Hubbart (right) to get a preview of our program. Sarah says this is the 11th annual Stakeholders Summit which is held to bring together animal agriculture industry leaders to discuss issues. This year’s theme, …

Ag Group, Animal Agriculture, Audio

Real Farmers Real Food Underway

Chuck Zimmerman

The 2012 Animal Agriculture Alliance Stakholders Summit is underway in Arlington, VA. We’ve just got our first session started so it will be a little while before I’ll have some interviews to share. In the meantime, I’ve started a photo album for you. You can find them here: 2012 Animal Agriculture Alliance Stakeholders Summit Photo Album Thanks to the National …

Animal Agriculture

Animal Agriculture Alliance Stakeholders Summit

Chuck Zimmerman

This week I get back on the agriblogging highway to the 2012 Animal Agriculture Alliance Stakeholders Summit. My coverage will be made possible again this year by the National Cattlemen’s Beef Association and the United Soybean Board. The theme is Real Farmers Real Food: Celebrating Tradition and Technology and I’ll be conducting interviews to share with you. We have a …

Animal Agriculture

Animal Agriculture Alliance Summit Wrapup

Chuck Zimmerman

I got Kay Johnson Smith, Executive Vice President, Animal Agriculture Alliance, to wrap things up from the Stakeholders Summit. She says that the speakers focused on positive, proactive ways “we can reach the public and invite them in to our businesses without jeopardizing bio-security and food safety concerns.” She mentioned one speaker from a company that has live web cams …

Ag Group, Animal Agriculture

New Chairman of Animal Agriculture Alliance

Chuck Zimmerman

The new Chair of the Animal Agriculture Alliance is Dr. Chris Ashworth, Elanco Animal Health. During his term he want to further distribute the message about how safe, affordable and abundant food is to citizens all across America. That includes showcasing farmers who produce pork, poultry, beef and fish. He says “We want to be able to make it even …

Ag Group, Animal Agriculture, Audio, Food

Communicating With A Non-Farm Audience

Chuck Zimmerman

What is the perception of farmers and ranchers? That’s the broader question that was being addressed by participants at the Animal Agriculture Alliance Stakeholders Summit according to Mary Kay Thatcher, American Farm Bureau Federation. She was one of the many people I had the pleasure to speak with. One of the things she got out of Frank Luntz’s presentation had …

AFBF, Ag Group, Animal Agriculture, Audio