Although I live in Missouri, I’m from Florida so I didn’t grow up wearing wool. I came to love it during about 5 months out of the year though after moving here to the great white north. I thought this story was interesting mainly because of the process described in the release. It’s “biopolishing.” At first you might think that means taking a very tiny buffing machine and applying it to some new genetically enhanced micro-organism or something. Not so. Read about it in the release from the American Sheep Industry Association.

I think one of the most interesting things about the announcement for the upcoming National Angus Conference & Tour is the logo. I had to look at it a few minutes to get it. Of course it’s been a long day and I’m tired but I was thinking “Where’s the beef?”. Then I thought it was an old Jimi Hendrix or Santana album cover but finally I can see that it’s someone staring into a crystal ball, duh.

In just a few days it’ll be time to listen to the roar of the Indy Cars, especially #91, Team Ethanol, driven by Paul Dana. I’ll be there for the media event on Friday and through the weekend for the race! The whole media coordination is being done by the Ethanol Promotion Information Council and their agency, The Integer Group. I can tell you that Tom Slunecka and Joanna Schroeder have been putting in overtime on this one.

I know there’s a big sigh of relief at the Cattlemen’s Beef Board and some disappointment at the Livestock Marketing Association but at least the drama is over for now. Although I don’t have a release yet from the Beef Board directly, the National Cattlemen’s Beef Association has already distributed one.