2021 AgDay

Yara Celebrates 75 Years in North America

Cindy Zimmerman

Yara North America is celebrating its 75th anniversary as a leading crop nutrition solutions provider, working toward a mission to responsibly feed the world and protect the planet by helping farmers produce better, healthier crops through nutrition fertilizers, industrial products and digital farming tools.

“Since 1946, Yara North America has been committed to being the crop nutrition company of the future, and we’re extremely proud of all of the significant strides that we’ve made within the industry. In 1946 our export of fertilizer to the U.S. helped rebuild a war-torn Norway as well as create an offtake market for U.S. crops on the return. Being a core contributor to the food value chain has always been our DNA,” said Magnus Ankarstrand, President of Yara North America.

Yara’s crop nutrition solution approach is centered around supporting grower profitability through efficient nutrient application to grow their best crop, while also protecting the environment by promoting proven 4R Nutrient Stewardship Practices. Over the years, Yara has made a number of contributions to the industry, most notably introducing YaraLiva® Calcium Nitrate in 1946, and the launch of a patented micronutrient coating technology, YaraVita® PROCOTE®, in 2018. Both of these products are cornerstones of Yara’s portfolio, along with a homogenous nitrogen and sulfur product, YaraVera® AMIDAS®, as well as the YaraVita® foliar nutrition line. In addition to the most comprehensive crop nutrition portfolio in the industry, the organization’s commitment to the future has sparked a focus on digital farming tools to enhance grower practices across all aspects of the cropping system. Such digital tools include the launch of the Farm Water Advisor App, which is a newer innovation to help growers better manage their irrigation, and Atfarm, a remote crop monitoring tool that uses satellite images and is currently under development.

To join in the 75th anniversary celebration, Yara is inviting friends to share a photo, video or memory about working with the Yara team, or that represents a nostalgic moment they’ve had as part of the agriculture community. Tag @cropnutrition.yaraUS or @cropnutrition.yaraCA on Facebook, or @Yara North America on LinkedIn and #YaraNorthAmericaCelebrates75, and they will send you a Yara 75th Anniversary hat**While supplies last.

Learn more about 75 years of Yara North America.

Farming, Fertilizer, Nutrient Management, Precision Agriculture