Agri-Marketing Conference 2021

Animal Ag News 7/13

Carrie Muehling

  • The Wisconsin Cheese community comprised of cheese lovers from across the nation, called Cheeselandia, won the Grand Champion Award at the American Marketing Association’s Brand Smart Awards in Chicago. In addition to taking home the competition’s largest award, Wisconsin Cheese/Dairy Farmers of Wisconsin also claimed the Gold Award for the Influencer Marketing category.
  • Reps. Cindy Axne (IA-03), Abby Finkenauer (IA-01), and Dave Loebsack (IA-02) have introduced legislation in the U.S. House of Representatives to increase transparency in U.S. cattle markets and spur added price discovery and competition for Iowa producers using cash markets.
  • The International Dairy Foods Association announced that 28 future leaders of the dairy industry have been accepted into the second class of the NextGen Leadership Program, a signature program of IDFA’s People Strategy. The group of emerging leaders represent the diversity of people and business types across the dairy industry, and they have been identified by their companies as tomorrow’s industry leaders.
  • Wanderlusts and adventurers have been shedding typical motel stays for more immersive experiences, renting secluded cabins in natural, peaceful settings or high-rise apartments in the center of a bustling city to get a real taste of the local culture. Travelers seeking a one-of-a-kind experience won’t be disappointed to visit Clarksville, Iowa, where they can “sleep with the cows” at New Day Dairy Guest Barn whose creative and unheard-of lodging design has earned them Iowa Farm Bureau’s Renew Rural Iowa Entrepreneur Award.
  • The U.S. Dairy Sustainability Awards, which honor dairy farms, businesses and partnerships whose practices improve the well-being of people, animals and the planet, have recognized six winners for 2020. The program is managed by the Innovation Center for U.S. Dairy, which was established under the leadership of dairy farmers (through their checkoff) and dairy companies.
  • Members of the National Cattlemen’s Beef Association now have access to an exclusive new benefit to help upgrade and improve technology on their farms and ranches. This new user-friendly program will give members discounts of 5-10% on purchases of Dell products. What’s more, the new discounts for members are stackable with additional Dell promotions, which could allow NCBA members to save even more on their technology upgrades.
  • Phibro Animal Health designed the OmniGen™ family of nutritional specialty products to help dairy cows maintain a healthy immune system for improved health during all phases of lactation. To show the effectiveness of OmniGen in helping to maintain a healthy immune system in dry, pre-fresh and lactating dairy cattle, Phibro conducted on-farm demonstrations over 11 years with more than 650,000 dairy cows. The data were compiled from dairies in the OmniGen Immunity Challenge field studies between 2007 and 2018.
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