Dairy Management Inc. (DMI), which manages the national dairy checkoff on behalf of 35,000 farmers, has prioritized work focused on three key areas: schools, hunger and foodservice and industry partnerships. Leaders outlined a shift in its business plan in a letter to USDA Secretary Sonny Perdue this week.
In the letter, DMI President Barb O’Brien said: “With unprecedented impact on virtually every aspect of the dairy sector – from farm inputs and production and workforce challenges to disruption in transportation, processing, warehousing and marketplace access, DMI and its network of 16 state & regional units, have quickly responded to the still deepening business and cultural shifts occurring as a result of the global COVID-19 pandemic.”
O’Brien joined DMI CEO Tom Gallagher and U.S. Dairy Export Council (USDEC) CEO and President Tom Vilsack, former U.S. Secretary of Agriculture, in a press conference Friday to discuss the efforts they are taking.Dairy checkoff steps to address coronavirus (31:05)