Talking Agricultural Marketing to UF Students

Chuck Zimmerman

Florida NAMA, the Florida chapter of the National Agri-Marketing Association, is working to generate interest in reviving the student chapter (Gator NAMA) at the University of Florida. Our first idea this year was to offer a panel of professional members to talk to students at the College of Agriculture. We appreciate the assistance from Spiro E. Stefanou, Professor and Chair of Food and Resource Economics, University of Florida, to put together a location and promoting the session to students.

I broadcast our panel live on the Florid NAMA Facebook page if you’re interested in seeing how the discussion went. The panelists included: Juan David Castro-Anzola, Prudential Agricultural Investments, Marshal Sewell, Seminis Vegetable Seeds, Eloise Seaman, Farm Journal Media and I moderated. Some of the key topics/questions related to new technology and its impact on agricultural marketing today as well as what students need to do to become ready for a full time career job.

Education, NAMA, Video