The American Seed Trade Association (ASTA) unveiled a new video at the CSS 2017 & Seed Expo to help explain plant breeding innovations in a brief and entertaining way.

The video is one of the communications efforts that ASTA partner Bayer has helped to support. Bayer seed traits and seed treatments management lead Brad May, who serves on the ASTA board, says they are really excited about the new video. “It’s more of a story, the history of how food was developed and what the future holds,” said May. “I think it will really help tell the story of what we do.”

Learn more in this interview and watch the video below: Interview with Brad May, Bayer

2017 ASTA CSS and Seed Expo photo album

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