Trimble is holding a large customer event in Las Vegas this week – Trimble Dimensions. It is the site for a big announcement – Trimble Ag Software. This new farm data management platform combines their products Connected Farm™, Farm Works Software® and Agri-Data® solutions. This all-in-one tool offers customers a complete desktop, web-based and mobile-enabled agricultural software solution that simplifies farm data management to drive productivity, profitability and sustainability for farmers, crop advisors, ag retailers and food processors. I spoke with Ben Allen, Trimble, about today’s announcement to learn more.

Amid the current shift toward precision agriculture practices, farmers are also running into hurdles with technology integration. When farmers mix precision ag hardware and software with third-party vendors, the results can lead to lost time due to data re-entry, USB data transfer or multiple support entities. To combat these barriers, Trimble Ag Software seamlessly integrates with its hardware solutions as well as with other third-party manufacturers using Trimble’s API. By using one technology platform, supported by a global Trimble Vantage™ distribution network, farm data can now flow wirelessly across the entire farm and to trusted advisors. This provides timely crop input recommendations and eliminates data re-entry, saving time and reducing potential errors.

“In the consumer smartphone market, people are looking for hardware and software that works well together and makes life easier—the same is true for farmers,” said Benjamin Allen, enterprise solutions manager for Trimble’s Agriculture Division. “Agricultural technology can be very complex and farmers are adopting solutions that ease data transfer and provide enhanced mobile functionality.”

Trimble Ag Software doesn’t just solve problems for farmers. Over the last decade, Trimble has advanced its integrated agricultural technology strategy to provide solutions that touch nearly every aspect of the agriculture supply chain.

• Crop advisors are using Trimble Ag Software to manage their farm customers’ data, leading to better input recommendations and solid metrics in real time that allow for quick adjustments and higher yields.
• Ag retailers are using Trimble Ag Software to track leads, manage performance and empower their sales agronomists to better serve farm customers.
• Food processors are turning to Trimble Ag Software to track data at different processing stages, meet regulatory requirements and manage the growing volume of grower data.

You can listen to my conversation with Ben in this week’s program here: ZimmCast with Ben Allen, Trimble Enterprise Solutions Lead, Agriculture

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