Representing South America in the New Holland “Seeds of Life Series” Heroes at Expo Milano is Victor Campanelli who runs a 14,973 hectare (37,000 acres) corn, sugarcane and cattle operation in Southern Brazil.
The Campanelli family farm started in 1982 with production of coffee, moving into citrus, and finally in the present form since 2002. “We build a model with great synergy between these three crops (corn, cane and cattle) and we are looking forward to building a power plant for energy using the cane straw,” Victor said.
He was surprised to be chosen as one of the New Holland heroes. “My first question I asked them was ‘why me?,'” said Victor. But he believes it is a very important project since Brazil is like many other countries where farmers are unappreciated. “It will help people know how difficult and how great it is to be a farmer.”
Listen to my interview with Victor here: New Holland Hero Victor Campanelli from Brazil