“Our heroes represent the millions of men and women all over the world who are working on the theme of the expo which is feeding the planet,” said Lambro, who also recognized the agricultural bloggers in attendance as those who provide the “voice and the visibility” of the farmers to the general public.
The bloggers here represent Brazil, Bulgaria, Germany, Italy, South Africa, UK and USA and we all had the chance to sit down and ask Carlo some questions. Among the topics he addressed was New Holland’s commitment to sustainability, which is what their pavilion at Expo Milano is all about. “We are a clean energy leader,” said Lambro, pointing to the prototype methane-powered tractor on display at the pavilion. “Methane is one of the cheapest fuels that can be found,” he noted. “In North America, we’re working more on the ethanol side.”
Listen to Carlo’s discussion with the bloggers here: Carlo Lambro, New Holland Brand President