A program that features real pork producers telling their stories has been nominated for a top national public relations award. The National Pork Board’s #RealPigFarming campaign, developed by Des Moines, Iowa-based PR firm Lessing-Flynn, is a finalist in the Public Relations Society of America’s (PRSA) Silver Anvil awards competition.
“We’re incredibly proud of the #RealPigFarming campaign and the results we’ve seen,” said Jess Held, vice president of Lessing-Flynn. “This is the first time Lessing-Flynn has submitted an entry in this competition, so it’s very exciting to be named a finalist! It’s an honor to be recognized among some of the world’s top PR agencies.”
This award will recognize the outstanding work Lessing-Flynn and the National Pork Board produced as part of the #RealPigFarming campaign. The campaign is a finalist in the Reputation/Brand Management > Associations category of the awards program, which honors programs that enhance, promote or improve the reputation of an organization with its publics.
This year’s PRSA competition generated 804 entries, and only 136 entries were chosen as finalists by the judges. The winners will be announced at a ceremony in New York City on June 4, 2015.