Overstock.com has announced a new section within their website – Farmers Market. The company has aggressive plans to grow the new service.

This market of hand-picked products offer customers throughout the U.S. access to home delivery of seasonal, healthy food, grown and produced in their area.

“We’re integrating small farms, community-supported agriculture (CSA), and co-ops into our technology so as to allow consumers in their area to buy and arrange delivery through Overstock,” said Overstock CEO Patrick M. Byrne. “We want to streamline the farm-to-table process to provide everyone access to healthy food, delivered to their doorstep.”

According to Byrne, Overstock is currently able to serve about 20 percent of the U.S. population with farm-fresh food grown near their ZIP code, and intends to provide local delivery access of fresh, locally grown food to 70 percent of the U.S. population by the end of 2014.

Each product featured in the Farmers Market is accompanied by a biography of the farmer or specialty food purveyor who grew it, along with a look into their production processes, in order to give customers a better idea of the food they are purchasing.