As I said before, we were so busy at Commodity Classic even with four people we were unable to cover everything we wanted to cover, but one company did something that caught our attention and made us go out of our way to meet them.
@Hortau Simplified Irrigation sent a tweet to @Agriblogger asking him to come by and do an interview.
It was that simple. Now, if you don’t know already, @Agriblogger is one of Chuck Zimmerman’s “personalities” (I live with him, I can tell you he has several!). Since he had to bug out of the Classic early to go to the Farm & Gin Show, he left instructions for someone who remained to go by and see those @Hortau folks, so I did and met CEO Jocelyn Boudreau and Regional Sales Manager Doug Larson. (Neither of them sent the tweet, by the way, it was their marketing director – who deserves a raise!)
Jocelyn told me that Hortau Simplified Irrigation was started in 2002, “with the idea of optimizing water usage on farm, taking a plant-centric approach to use water to grow a healthier crop, boost yields and give water the same level of attention and precision as we do with fertilizers and plant genetics.”
Doug says it was the first time for Hortau at Classic and they were very pleased. “This is really our audience,” he said. “We work the high plains region of the country, so most of our growers are corn or soybean growers.”
Find out more about Hortau here: Interview with Jocelyn Boudreau and Doug Larson, Hortau Irrigation
2014 Commodity Classic Photos