An estimated 7,000 farm and ranch leaders from around the country are heading to San Antonio this weekend for the American Farm Bureau Federation’s 95th Annual Convention (Twitter hashtag #AFBF14). The meeting begins January 12 and runs through January 15 in San Antonio. Numerous speakers will be on hand to address topics, ranging from crop and livestock outlooks to farm policy, trade and technology.

If you are not one of those 7,000 – never fear! – you can feel like you are part of the action thanks to all the social media and new communications tools the great team at AFBF is using to get information out from the annual meeting. It’s a far cry from when we covered the 1985 convention in Hawaii without even the benefit of computers!

I talked with AFBF Executive Director of Communications Mace Thornton about all the tweeting, Facebooking, blogging, Flickring, and live streaming that will be going on from the convention. Social Communication from AFBF Convention

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