“Farming, the Biggest Job on Earth” is the tag line of a campaign for agriculture by BASF Corporation which is hitting the United States now on Facebook and YouTube with the new video “Growing Today for Tomorrow.” The Facebook campaign urges people to watch the three minute video to learn more about how farmers are growing more with less land – and enter to win a $250 gift card!
“We feel that farmers are doing a great job,” said BASF Crop Protection President Markus Heldt in an interview at last week’s BASF Global Press Conference in Germany. “But we as society have not recognized that contribution. So we decided to launch a global campaign as part of our long term strategy to make sure we raise our voice and talk about the importance of farming.”
“We are passionate about farming and we believe there is a very bright and exciting future in farming,” Markus said. “We just have to make sure that some of our critics better understand why we’re here.”
Markus is pictured here during this interview with me and Cyndi Young-Puyear of Brownfield. Interview with BASF Crop Protection president Markus Heldt