New Holland & Fisher House Have Military’s Backs

John Davis

fisherhouse2Yesterday, I told you how New Holland is now offering through Labor Day, a discount for military members, veterans and first responders. In addition, the company has teamed up with Fisher House, a charity that provides free-of-charge homes to military families when a loved one is in a hospital. Today, I get to introduce you to David Coker, the President of Fisher House Foundation, who explains how having these homes means so much to military and veterans’ families during a medical crisis.

“When somebody’s wounded, ill or injured, there’s two things you’re going to want: the best medical care possible … and to be there,” David says, pointing out that the military and veteran medical system has the medical care covered. The network of more than 60 Fisher Houses near military medical facilities gives those families of those in the hospital a free place to stay with others who also have family members receiving world-class care. “When somebody walks through the door of a Fisher House, we want them to know they are special and others care about them. The houses serve as a tangible symbol of our country’s support for those who serve in the military.”

Our friends at New Holland, in what is being called the True Blue Salute, in addition to the veterans’ discount, are donating $250 to Fisher House for every piece of equipment sold to a military member or veteran now through Nov. 11, 2013, Veterans Day. By the end of this latest promotion, New Holland expects it will have donated more than a million dollars to Fisher House, a partnership that started a couple of years ago with New Holland auctioning off Jay Leno’s New Holland Boomer Tractor for more than $535,000, giving the money to Fisher House.

David calls the partnership with New Holland a tremendous blessing, pointing out that it extends past the monetary amount they receive from the company. It also raises awareness of what Fisher House is and how it benefits our military and their families. That’s important, because Fisher House has a big responsibility in trying to make sure there’s enough funding to help more communities and military families who might already be off balance because of the medical crisis.

“To have somebody who will step forward, who will lend you a hand, lend you a shoulder, and say, ‘Hey, we’ve got your back,’ just gives them stability and hope.”

Good to know New Holland has Fisher House’s back. If you’d like more information, check it out at and, as well as your local New Holland dealer.

Listen to my entire interview with David here: Interview with David Coker, Fisher House

And you can check out some behind the scenes pictures from New Holland’s and Fisher House’s video about the True Blue Salute on RFD TV.

Audio, New Holland