BASF held a press conference at the Farm Progress Show where technical market manager for herbicides Luke Bozeman talked about the goals of the company’s On Target Application Academy.

BASF wants to make sure that the growers that use their products are pleased with them. Within the company, they are focusing on providing information to the growers, as well as training them on the usage of these herbicides through the creation of this program.

“The On Target Application Academy does a great job of bringing to the grower applicator the most recent break technologies and how to apply products effectively,” said Bozeman.

BASF is excited about the feedback they have received from growers. They provide surveys to the students of the academy at the end of the course and 95% of those that attend have thought it to be worth their while.

Listen to my interview with Luke here: Interview with Luke Bozeman, Technical Market Manager, Herbicides, BASF

2013 Farm Progress Show Photo Album