During the 2013 Cattle Industry Summer Conference in Denver cattlemen and women gathered to discuss current issues, work on programs and initiatives to better the beef community. Committees met and workshops were attended too.

Chuck covered the event and spoke with former beef ambassador and current intern for the American National CattleWomen, Malorie Bankhead. Malorie hails from California and is a recent graduate of California Polytechnic State University, where she majored in agriculture communications. During the conference she held a workshop for cattlewomen on advocating their beef story and the importance of gaining consumer trust.

“We know that sharing our beef story is very important because if we don’t do that, others will share our story for us and chances are they won’t get it right. We have that opportunity to really step up and really be the advocates we wish to see in the beef community. Today I shared a little bit about utilizing facts and numbers and all these great statistics we have in the beef industry and kind of form that into a message. We are learning at this conference that the millennial generation is the kind of generation that we are really trying to go after and target with our beef messaging. We have learned that they really only accept short, sweet and to the point. So we can’t dump them with knowledge, we have to convey our message in short bits for them. Twitter is a great example of how to utilize that.”

Listen to Chuck’s interview with Malorie here: Interview with Malorie Bankhead

Here are photos from the event:2013 Cattle Industry Summer Conference Photo Album