“Technology’s changed so much we really wanted to be able to give our members as much of an advantage with their websites as possible,” said Jana Kiefer, GROWMARK Electronic Communications Coordinator, who noted that they have been in the website business with member co-ops for over 15 years now.
Jana says the new platform for the websites allows for both continuity and individuality for the cooperatives. “We like our members to have the same type of theme but at the same time to be able to individualize their sites to fit their customer base,” she said. “So with that we’ve developed templates that members can choose from to build their site.”
The websites will be retaining the important information they have had for the past decade, including weather and markets, while adding the latest social media components like Facebook and Twitter. “Many members have their own Facebook pages that they populate and some are tweeting,” said Jana. “It’s becoming more popular, it’s becoming easier.”
Gold Star FS and West Central FS have already gone live with their new sites and more are on the way.
Find out more about the GROWMARK FS website update in this interview with Jana: Interview with Jana Kiefer, GROWMARK