Everywhere you look at World Pork Expo you see blue pig snouts touting Boehringer Ingelheim Vetmedica’s (BIVI) new “Easy” campaign telling hog producers just how simple it can be to protect their herds against countless problems.

“For oral vaccines there’s no needles, all they have to do is drink,” says BIVI brand manager Mike Steilen, adding that it also saves workers time and the discomfort of handling the pigs to give them the vaccines.

Talking with producers at expo, BIVI representatives are stressing the ease of the 3-step preparation and oral administration of the Enterisol Ileitis vaccine by using the Ivesco peristaltic pump technology for injecting vaccine into a water line. “It guarantees the vaccination over a six hour period, which is important…guaranteeing that (the pigs) are going to have a dose,” Mike said.

Producers at WPX can find out more at the BIVI tent on the midway or booth in the Varied Industries Building, and check out the pump at the Ivesco tent on the midway.

Visit the 2013 World Pork Expo photo album.