Crisis management. We hear a lot about it and any company wants to be ready to handle one if it should happen. How do you deal with fact vs. fiction, especially in the food industry? At today’s Annual Meat Conference we heard from Sue Borra, Senior Vice President of Communications, Food Marketing Institute and Eric Mittenthal, Vice President, Public Affairs, American Meat Institute, on this topic.
When it comes to food retail Sue says food safety is the number one concern. They place extremely high value on what their customers think. So if a crisis breaks out they want to be able to communicate rapidly, effectively and with as much information as possible. Both Sue and Eric emphasized the importance of planning ahead and being ready to be proactive. Their organizations are constantly looking ahead and prepare information that is readily available to their members.
I brought up social media since we’ve seen both fact and fiction explode overnight on some issues, including in the food world. Sue says that most retailers are now active in social media and they monitor what is being said about their companies. It’s about trust and transparency! Very important words.
Listen in to my conversation with Sue and Eric to learn more about their thoughts on this subject here: Interview with Sue Borra & Eric Mittenthal