Joann Smith Looks Back at Start of Beef Checkoff

Chuck Zimmerman

Joann SmithOne of my favorite people from Wacahoota, FL is Joann Smith. I am proud to say that I have been to Wacahoota! Joann was the first woman president of the National Cattlemen’s Assocation, now NCBA. During the Cattlemen’s Beef Board luncheon yesterday Joann was asked to take a look back at how the Beef Checkoff was started and to offer some encouraging words to current members moving forward. Joann played a key role in bringing about the Checkoff after two previous efforts had failed. She says she learned a lot from those first efforts. I think you’ll enjoy her look back.

Joann is very proud of the job the members of the Beef Board are doing and also to all who have served over the years since the Beef Checkoff started. She encouraged members to “keep an open mind” especially when it comes to understanding what today’s consumer wants and needs.

You can listen to Joann’s remarks here: Joann Smith Remarks

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