In 2011 beef checkoff dollars funded the National Beef Quality Audit and identified that producers needed to do a better job of telling their story. During the recent National Association of Farm Broadcaster’s annual Trade Talk the Cattlemen’s Beef Board shared what programs they are funding to help producers do just that.
Chuck talked with Kim Brackett, Secretary/Treasurer for CBB, she talked about resources producers can use to help answer some hard questions consumers have. CBB has flip books available through your state beef councils to help get the conversation started.
“We have invested a lot of checkoff dollars into programs focusing on equipping producers with the tools and the skills they need to engage with consumers. Have a conversation and try to answer the questions consumers have. Some of the programs we have funded are Masters of Beef Advocacy, National Beef Ambassadors and United States Farmers and Ranchers Alliance.”
Listen to Chuck’s interview with Kim here: Kim Brackett - Cattleman's Beef Board
Chuck also spoke with Wesley Grau, Chairmen of CBB. Wesley was excited to share how even in these tough times CBB is doing much more to help spread the word about beef.
“You know that old saying, ‘When the going gets tough, the tough get going.’ We are doing more with less. We are streamlining efficiencies with committees and Cattlemen’s Beef Board. I think we are following the pattern of the average producer in America and that is to buckle down and get the job done, whatever the cost.”
Listen to Chuck’s interview with Wesley here: Wesley Grau - Cattleman's Beef Board