At the NASCAR Fuel for Business Council® meeting in Chicago today, New Holland became the Official Agricultural Equipment of NASCAR®. Here’s New Holland on display outside of Chicagoland Speedway for this weekend’s NASCAR races. I’ll be covering the Nationwide Series Dollar General 300.

New Holland, the latest NASCAR Official Partner, has served the needs of farmers and ranchers across North America for more than 110 years, and its equipment plays a critical role in the production of ethanol.

“We are proud of our newly expanded alliance with NASCAR and the role our equipment plays in helping power the sport,” said Abe Hughes, vice president of New Holland, North America. “We are the agricultural industry’s Clean Energy Leader, and are looking forward to further enhancing our 30-year relationship with a sport that is pushing the bar on clean and efficient fuel that is not only helping to restore America’s energy independence, but also serves to strengthen American farmers and the rural economy. New Holland stands 100% behind this impact.”

While I was out at the track today I ran into Mark Schneidewind, farmer and manager of Will County Farm Bureau. He was helping set up the exhibit area for Illinois Family farmers. Listen to my interview with Mark to get a preview of the action for race fans when they come out to the track: Interview with Mark Schneidewind

I’ll be taking photos through tomorrow’s Dollar General 300 race and you can find them here: 2012 NASCAR Dollar General 300 Race Photos